From Socials to Serving: Master the New Age of Content Creation
- electricxrae
- Apr 5
- 3 min read
Updated: Apr 17
If you're a content creator, business owner, or a brand trying to thrive in today’s digital landscape, this is your sign to level up. I recently attended a student-packed mini social media seminar loaded with actionable tips, insider knowledge, and a few reminders - worth its weight in gold. I’ve turned all the best advice from my notes into an easily digestible guide, just for you and your online success. Literally NO gate-keeping over here!
Are you a content creator, entrepreneur, or influencer constantly searching for that edge to make people stop scrolling? Then tune in!
Be Valuable, Be Visible, Be You
Know Your Audience, Then Speak Their Language
Before you create, consider: what does my audience want to save, share, or binge-watch? The best-performing content is valuable, relatable, and repeatable. Think the same things you like and share:
Lists (people LOVE lists - it's psychology!)
Evergreen stories (local tips, relatable experiences, everyday life)
Saveable guides (gluten-free eats, wine specials, happy hours, community events)
Hot pro-tip: Create content your audience would screenshot and send to a friend. That’s how you win the algorithm and hearts.
Video Is Queen - And YouTube Is The Throne
It’s official: YouTube is the second-largest media platform in the world. If you're not creating content there, you're missing serious reach.
Tips for high-quality video captures:
Repurpose your top-performing content into YouTube-friendly formats.
Utilize what’s working: structure/tone/personality.
Create video lead magnets (guides, tutorials, behind-the-scenes) and offer them free - this builds trust and email lists.
Be original. Never steal someone’s shots. It’s not just tacky and unoriginal - it damages your brand’s integrity.
Local + Lifestyle = Major Leverage
Whether you're in #HamOnt or another vibrant city, local content builds community - and trust. Try these quick tips for social media success:
Tagging local businesses and creators
Attending festivals/gatherings and community events
Posting about hidden gems or “best of” lists (wine bars, brunch spots, date nights, etc.)
Not only does this boost your SEO and reach, but it positions you as a plugged-in local authority.
Collab tip: Partner with local bloggers, creators and businesses for joint posts, giveaways, or series. That way, everyone wins. Community is everything.
Trend Smarter, Not Harder
Using trending audio and platform features isn’t just fun - it’s strategic. Social platforms push their newest tools - and when you use them, they reward you with more visibility. Pair this with late-night editing sessions and a killer playlist? You’ve got yourself the perfect vibe.
Bonus creator tip: share those playlists as content too - your followers want more of your personality.
SEO, Scripts & AI - Oh My
In 2025, content creators are working smarter, not harder - and AI is the secret sauce.
Use tools like Gling.ai to edit videos fast and pain-free.
Use ChatGPT to create scripts, captions, sales pages, and lead magnets in your own voice.
Use HubSpot or Shopify to track performance and optimize your marketing.
Hot pro-tip: AI can help you brainstorm, beat burnout and turn vague ideas into viral content. It's your creative co-pilot.
Brand Voice, Crisis Mode & Reputation 101
If you're putting yourself out there, you need to have thick skin because hate comments will come, no matter how nice you are! Here’s how to stay in control:
Respond with grace and kill it with kindness with responses like: “Thanks for your comment. This is a new term for me and I'm still learning!”
Stick to your brand voice: kind, authentic, confident and clear.
Always be transparent about sponsored content.
Follow brand guidelines before things get messy. Bigger brands are watching, and they expect professionalism at all times.
Handle drama with class, your audience will respect you even more.
Platform Power Moves
Post business insights, behind-the-scenes radio/media clips, or event teasers.
Free content = free PR for local businesses. Want to build genuine community and trust? Offer to make a short video in exchange for experience and exposure.
Pitch yourself to high-end spots like hotels, Airbnb's, luxury experiences - with content ideas, a clear brand voice and a portfolio of your work.
If you're a beginner, start with free or beginner-friendly tools/software to learn the ropes before investing.
Final Advice from the Pros:
"Be authentic. Be yourself - fast. Don’t chase numbers, chase connection."
"Fake it ‘til you make it. Start now, post often and be genuine. Relationships > reach."
"Mix your on-air personality with your content. Transfer your radio energy to socials. Build that brand."
Consistency is sexy. Community is everything - and authenticity? That’s the algorithm you need to master. Don’t just post and pray.... connect and build genuinely, but most of all - always keep showing up! As the messy, the real, and the unapologetically you.
xo,
Rae
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